Independent artist Keoni Usi strips it all back with a bold new project—conceived, recorded, and finalized in just three days. Locked in a room with close friends, minimal gear, and an unshakable vision, Keoni transformed an idea into reality, embracing a fully homemade, DIY approach. With every sound, lyric, and detail shaped on an independent artist’s budget, this project is a testament to what can be achieved with pure passion and creative synergy. After eight months of anticipation and hard work, the singer-songwriter has officially released his highly awaited album, 7min. This project marks a pivotal moment in Usi’s career, highlighting his artistic growth through introspective lyrics, immersive storytelling, and a dynamic blend of sounds.
Photo Jenna Nguyen
The album features eight tracks—"LOVING U," "stevie wonder," "convenience," "TRUMAN SHOW," "dads old accord," "pretty penny," "D.A.T.T," and "7 minutes". Each song explores themes of love, longing, self-reflection, and personal struggles, offering listeners an intimate glimpse into Usi’s emotions and experiences. With 7min, Usi showcases his ability to translate raw feelings into music that resonates. From the warmth of "LOVING U," which captures the comfort of deep connection, to the haunting introspection of "7 minutes," which reflects on the passage of time, the album takes listeners on a deeply emotional journey. His lyrical vulnerability and evocative soundscapes create an experience that is both personal and universally relatable.
Preceded by nine singles, 7min is a culmination of Usi’s evolution as an artist, blending alternative, R&B, and indie influences into a cohesive, heartfelt body of work. The album is now available on all major streaming platforms.
ABOUT KEONI:
In just seven months, Self-taught independent artist Keoni Usi has made a name for himself in the music scene, amassing over 10,000 monthly listeners and earning placements on multiple Spotify editorial playlists—all without a major social media following or industry backing. Despite having no formal musical training, Keoni has impressively taught himself to play three different instruments, a testament to his natural talent and dedication. His unique approach to music has landed him on Spotify’s Vanguard, Fresh Finds, and Fresh Finds R&B playlists for the past five months, proving that raw talent and authenticity can break through in today’s industry.
Drawing inspiration from artists like Dijon, Daniel Caesar, and Dominic Fike, Keoni blends soulful melodies, intricate instrumentation, and emotional storytelling to create a sound that is entirely his own. His growing listener base continues to expand, drawn in by his distinctive artistry rather than viral trends. As Keoni Usi forges ahead in his musical journey, he is undoubtedly an artist to watch in the alternative R&B and singer-songwriter space. With his undeniable talent and relentless passion, he is set to leave a lasting mark on the industry.
KEONI USI:
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